The Colors of Network Marketing
Study this, learn it and then go out an apply it and YOU WILL BE SUCCESSFUL.
Yellows
Yellows make up 35% of the population. They are nurses, schoolteachers, UN workers … the nurturers. They give from the heart. They don’t have time for themselves, because they give to everybody.
Yellows have built some of the largest organizations in network marketing …
WHEN they have the belief they can do it.
How To Sponsor A Yellow
To color your way to the top, you need to learn to be a chameleon.
Yellows don’t want to be sold. They don’t like pushy, aggressive salespeople.
When you talk with a Yellow, become a Yellow. Slow the pace. Contain your excitement.
Lower the volume. Yellows see excitement as hype, you trying to sell
them. Don’t tell a Yellow about making $10,000 a month, because that will turn them off.
Instead, visit with them. Skip the business. Talk about their family, their kids and their vacation.
Yellows cannot work in stair step breakaway-type compensation plans. They
have to be in a plan where you can put people under people and people under people. They’re best in any kind of “infinity” plan that pays them to work deep, deep, deep.
Blues
BLUE’s just want to have fun. They’re 15% of the population and are always in a sales business of some kind. They jump from program to program to program, looking for fun. These are the planet’s most creative people.
A Blue sees the big picture instantly. They don’t need or want all the details.
If you start bothering blues with details about how easy it is to earn bonuses and residual income you’ll loose them after the first sentence. But tell them how much fun you had at the convention and their in the palm of your hand.
How To Sponsor A Blue
In regards to the comp plan, they are the same as the yellows. They can go deep, to create massive spillover and with things happening quickly for them, that gets them excited, and they’ll stay in the business.
When talking to a Blue, excitement, excitement, excitement is the key. Talk about going scuba diving, sky diving and having fun, fun, fun. That’s what they want and that is what they will respond to.
They’ll talk a little bit about vacations & family, but most of all they want to talk about fun things to do.
Greens
Greens also are 35% of the population. They are the analytical people. They analyze everything to death. Most have missed millions of dollars in opportunities because they analyzed it too long.
Greens can take Blue’s idea to the next level. They work well in any type of
complicated compensation plan. They like to figure out the Super Star bonus that’s paid out on the 3rd, 9th, & 12th levels, every February 29th birthday. .
How To Sponsor A Green
Greens believe they’re the smartest people in the world. You’ll know you have a Green within just a couple minutes of talking to them. They want ALL the details. You are NOT going to sell them. Don’t even try. They have to sell themselves. They’ll go to the web site, they’ll listen to the conference call. Then they’ll go to the next website and the next link. If you have 27 links on your website, they’ll go to every one. They’ll read all the testimonials, all the articles, etc.
Speak clearly and correctly for a Green. Don’t speak too fast. Don’t speak
too slow. Be upfront. Give them all the information. Answer all their questions. Give them more websites to go to.
If you call in the meantime to answer questions, they’ll be abrupt. They see that as pushy. Let Greens analyze the information at THEIR pace.
In a week or 2 or 3, they’ll call back for more information or be ready to start.
They’ve sold themselves and decided this is the perfect business.
Reds
Reds are 15% of the population. They are money-motivated and money-focused. Don’t bother talking to them about your family or your vacation. They don’t care.
They know if you get married, you’re supposed to have kids. If you have kids, you’re supposed to go on vacation. End of story. Don’t want to talk about it.
How To Sponsor A Red
With a Red, it’s all about the money stupid. All they want to talk about is the money, the money, the money. Reds think network marketing is a sales business. For them, it’s sell, sell, sell, and that is the way they need to be approached.
Reds are the corporate CEOs, the “get-the-job-done” people, the ones everyone in network marketing is looking for.
The problem, Reds are just 15% of the population, and they are absolutely
not coachable. They have the biggest egos. They order people around. It works in corporate America, but not in network marketing. When a Red demands that people get on conference calls, he drives his people away.
On the other hand, Reds are well-connected. You want to sponsor Reds because they’ll put you in contact with powerful people. They know business owners, governors, leaders, etc. So target Reds. But don’t dare think you’re going to coach them or mentor them or tell them what to do, because it’s NOT going to happen.
Let them do it themselves. You really have no choice, anyway.
But network marketing is NOT a sales business. It’s a teaching and mentoring business.
When you find people massively successful they are the Reds, the salespeople. But generally speaking, retention is very low. If they recruit 100 people in a year, they’ve got just a handful left by the end of the year. While Reds build your business quickly, it takes more than Reds to sustain it.
But with a Yellow, if they get 100 people in the business, they’ll teach & mentor. They’ll work down deep in the organization and they may have 60 or 70 still active after a year.
Everyone is a blend of colors showing different personality traits at different times. As you meet and LISTEN to people, get in the habit of spotting the different colors in their personalities. Use the clues we listed above. Use the “colors” technique every day. Make it second nature and you’ll be surprised at the difference it will make in your business.